ProphetAbility Leadership Episode 21: Use Social Proof to Sell
Customer experience strategist, Tony Bodoh, explains what social proof is. Then, he shows the 5 sources of social proof and the 5 categories of social proof, with examples. Next, he demonstrates how to combine the sources and categories to create the Social Proof Matrix with 25 different types of social proof you can use in your business. Finally, describes how to apply social proof across the customer life cycle to influence your customer decision-making. See more videos from this series here.
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