Customer experience strategist, Tony Bodoh, shares three categories of data: behavioral, demographic, and psychographic. You can use this data with the Customer Experience Research Matrix to better segment your customers and their feedback. Then, he shows you several different types of research you can use. Next, Tony gives you examples of how he applies much of this data to his research. Finally, he explains the role ethnographic research can play in your customer experience research. He gives examples of how it has been used to innovate entirely new multi billion dollar industry segments. See more videos from this series here.
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