Guiding Brand Growth With An Executive Level Customer Advisory Board with Betsy Westhafer
Product Launch Hazzards Podcast
In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got to provide that continued service. If you can’t have that conversation with them and you don’t have a system for having that conversation, then you’re really not on a path for the right type of big brand growth that you’re looking for.
Betsy Westhafer, entrepreneur and bestselling author of ProphetAbility, developed a system called Executive Level Customer Advisory Boards that help entrepreneurs get out in front of their customers by listening to them so that when their customers get there, they’re already there and they’re ready. It is also an opportunity to network with their peers and to interact with the leadership team of their key suppliers or partners.